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Hey Lily Artist Brand Identity

– Faux Project

 

 

Idea & Execution

Hey Lily is a brand identity for an aspiring female musician, derived from a casual greeting form. Her name is strategically used for brand reinforcement when it becomes her stage tradition – as she greets the crowd, they will reply with: “Hey, Lily”. Her logo uses word play relating to this greeting, in the form of a nostalgic old-fashioned telephone, which also speaks to Lily’s personality. She is a down-to-earth musician, true to her roots, a persona that her audience can easily relate to. The use of colour, 100% magenta, illustrates that Lily is strong, yet unapologetically female. No other colours are mixed in, to support the notion that she is confident and transparent.

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I designed a logo, business card, letterhead, CD & cover, poster, clothing merchandise and social media platforms.

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Through KLCK Creative

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